Role Description:​

We are looking for an experienced, creative and highly motivated Marketing and Communications Manager to join our small, dynamic Schoolreaders team and help build our profile, reputation and fundraising through multi-media marketing and PR campaigns.  A wonderful opportunity for someone who wants to play a key role in a fast-growing charity that is impacting the lives of thousands of children every week.

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Key Responsibilities:

• Helping develop and implement the marketing and communications strategy to build name awareness and to maximise reach of the Schoolreaders service

• Taking responsibility for all marketing and PR activities within the charity

• Developing and delivering marketing and communications campaigns across the entire spectrum of communications disciplines including media and public relations, advertising, marketing, digital and social media and production of some materials

• Increasing the charity’s profile across appropriate media (national, regional, social, print and broadcast) including regional volunteer recruitment

• Contributing to senior management team meetings when invited

 

Main Duties:

• Develop key messages, lead on creating consistent language across all media

• Build better awareness of the charity within the communities it serves, utilising free or low-cost digital tools, such as Google AdWords and both paid and organic social media

• Maintain the Schoolreaders website and social media channels

• Analyse data from Google Analytics and social media insights to develop a donor profile, which can help to inform the charity’s marketing and communications strategy

• Further develop the charity’s brand identity and act as ‘brand guardian’ for internal and external communications

• Copywriting for printed material, including but not limited to, bi-annual newsletter, impact report, posters, flyers, bookmarks etc

• Develop and maintain a regular email marketing calendar and introduce innovative methods to build the database of subscribers

• Manage design agency relationship and oversee briefing and delivery ensuring it’s on time and within budget

• Manage the marketing and communications budget

• Identify, write and disseminate newsworthy stories and press releases for Schoolreaders

• Take responsibility for Schoolreaders’ press office, dealing with press enquiries and developing media relationships

• Create and maintain volunteer and school case studies for use in PR and marketing

• Manage crisis situation communications including strategy, holding statements, Q&As

• Identify issues that could potentially damage the organisation’s reputation and work as part of the senior management team to recommend actions to mitigate this risk

• Carry out any other duties which are relevant and appropriate to the job

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Person Specification: